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facts news print version
2008
       Podcasting: Radio-Free You - Advertising Age - 4/29/2008
       Include Packets in a Social Media Strategy - Advertising Age - 4/18/2008
       Digital For Hire - Creativity - 3/26/2008
The VP/ECD of Agency.com, New York shares some observations and lessons he learned from rebuilding his 30-strong creative department.
       Setting the Bar for Digital Creative: A Guide for Marketers - Advertising Age - January  7, 2008 (pdf)
Eight Things You Should Be Talking About With Your Agency
2007
       Keep It Simple, Honest, Focused - Advertising Age - 4/23/2007
by Philippe Guegan
2006
       What will convergence do to content? - Ofcom International Conference - 12/20/2006
Andy Hobsbawm's keynote speech
       E-mail: Let's Not Take It 'Personal' - Media Post's E-mail Insider - 9/25/2006
By David Baker
       The Decisions You Will Face In The Future - Media Post's E-mail Insider - 9/18/2006
By David Baker
       How the World Changes - Media Post's E-mail Insider - 9/11/2006
By David Baker
       Rewards or Conditioning? - Media Post's E-mail Insider - 8/28/2006
By David Baker
       Web Analytics And E-mail - Media Post's E-mail Insider - 8/7/2006
By David Baker
       Digital Rights Management - Westminster eForum - May  23, 2006 (pdf)
by Andy Hobsbawm
       Andy Hobsbawm Talks About Internet Marketing & Branding - e-consultancy - May  22, 2006 (pdf)
by Andy Hobswbawm
       The Last Mile of CRM - Media Post's E-mail Insider - 5/22/2006
by David Baker
       E-mail Isn't Free - Media Post's E-Mail Insider - 5/15/2006
by David Baker
       The Trade Show Scurry - Media Post's E-mail Insider - 5/8/2006
by David Baker
       What Is Business Intelligence - Media Post's E-mail Insider - 5/1/2006
by David Baker
       E-mail: The New Learning Channel - Media Post's E-mail Insider - 4/26/2006
by David Baker
       Pull the Trigger - Media Post's E-mail Insider - 4/17/2006
by David Baker
       E-mail's Best of the Worst - Media Post's E-mail Insider - 4/10/2006
by David Baker
       Cool New Toys for E-mail Marketing - Media Post's E-mail Insider - 3/27/2006
by David Baker
       Who's Got the Ball? - Media Post's E-mail Insider - 3/20/2006
By David Baker
       Acting on the Value Of Your E-Mail Addresses - Media Post's Email Insider - 3/13/2006
by David Baker
       Don't Throw Me Under The Bus - Media Post's Email Insider - 2/13/2006
by David Baker
       Does 'Enhanced White List' Mean Anything to You? - Media Post's Email Insider - 2/6/2006
by David Baker and Diedre Baird
       Dialogue Redux - Media Post's Email Insider - 1/30/2006
by David Baker
       Analysts Don’t Lie: Top Predictions Of 2006 - Media Post's Email Insider - 1/23/2006
by David Baker
       Three Principles for Living In Today's Marketplace - Media Post's Email Insider - 1/16/2006
by David Baker
       Classic Mistakes of 2005 - Media Post's Email Insider - 1/9/2006
by David Baker
2005
       Where Do We Draw the Line? - Media Post's Email Insider - 12/19/2005
by David Baker
       Welcome to the Age of Marketing - netimperative - December  16, 2005 (pdf)
by Andy Hobsbawm
       Did I Give You Permission to SPAM Me? - Media Post's Email Insider - 12/12/2005
by David Baker
       How Do You Segment Your Customers? - Media Post's Email Insider - December  5, 2005 (pdf)
by David Baker
       Pet Peeves - Media Post's Email Insider - 11/28/2005
by David Baker
       A Thanksgiving Story - Media Post's Email Insider - 11/21/2005
by David Baker
       Never Send An E-mail On Saturday... - MediaPost's Email Insider - 11/14/2005
by David Baker
       Database Hygiene: Clean Is Good - MediaPost's Email Insider - 11/7/2005
by David Baker
       Good Grief, You Haven't Got A Brief?! - MediaPost's Email Insider - 10/31/2005
by David Baker
       The View From the DMA Floor - MediaPost's Email Insider - 10/24/2005
by David Baker
       How To Evaluate Email Vendors - Media Post's Email Insider - 10/17/2005
by David Baker
       Five Value States of CRM - MediaPost's Email Insider - 10/10/2005
by David Baker
       Sorry We Missed You - MediaPost's Email Insider - 10/7/2005
by David Baker
       I've Got An Idea - Marketing Week's 2005 Interactive Viewpoints - October  1, 2005 (pdf)
by David Eastman
       Forgotten Statistics - Media Post's Email Insider - 9/26/2005
by David Baker
       B-to-B Deliverability - MediaPost's Email Insider - 9/19/2005
by David Baker
       Are All Clicks Created Equal? - MediaPost's Email Insider - 9/12/2005
by David Baker
       The Perfect 10 - MediaPost's Email Insider - 9/6/2005
by David Baker
       The Care and Upkeep of E-Mail Marketers - MediaPost's Email Insider - 8/29/2005
by David Baker
       Did I Get You at Hello - MediaPost's Email Insider - 8/22/2005
by David Baker
       Now Read This - MediaPost's Email Insider - 8/15/2005
by David Baker
       A Good Idea Doesn't Care Who Has It - MediaPost's Email Insider - 8/8/2005
by David Baker
       Will Video Kill the Print Media Star? - ClickZ - August  5, 2005 (pdf)
by Dorian Sweet
       The End of the Never Ending E-mail Story - MediaPost's Email Insider - 8/1/2005
by David Baker
       The Never Ending ROI Story, Part 4 - Media Post's E-mail Insider - 7/25/2005
by David Baker
       The Never Ending ROI Story, Part 3 - MediaPost's Email Insider - 7/18/2005
by David Baker
       The Never Ending ROI Story, Part 2 - MediaPost's Email Insider - 7/11/2005
by David Baker
       The Never Ending ROI Story, Part 1 - MediaPost's Email Insider - 6/27/2005
by David Baker
       Blogs: A Rich Media Ad Playground? - ClickZ - June  24, 2005 (pdf)
by Dorian Sweet
       What Makes Your Advertising Viral? - ClickZ - June  10, 2005 (pdf)
by Dorian Sweet
       Finding New Customers Using E-mail - MediaPost's E-Mail Insider - 5/23/2005
by David Baker
       A Seamless Customer Experience and the Vendors that Help - MediaPost's E-Mail Insider - 5/18/2005
by David Baker
       E-mail and Sales: Creating a Seamless Customer Experience - MediaPost's E-Mail Insider - 5/16/2005
by David Baker
       I Want My VOD! - ClickZ - May  13, 2005 (pdf)
by Dorian Sweet
       Cracking the Code of Human Behavior - MediaPost's E-Mail Insider - 5/9/2005
by David Baker
       Targeting: The Creative Downside - ClickZ - April  29, 2005 (pdf)
by Dorian Sweet
       Making the Complex Simple II - Media Post's E-Mail Insider - 4/25/2005
by David Baker
       Video a No-No - ClickZ - April  15, 2005 (pdf)
by Dorian Sweet
       Setting the Bench(mark) - Media Post's Email Insider - 4/11/2005
by David Baker
       Rich Media Darwinism - ClickZ - April  1, 2005 (pdf)
by Dorian Sweet
       High Noon for Click Fraud - Online Media Daily - March  23, 2005 (pdf)
by Chris Bowler
       Why the Banner Refuses to Die - ClickZ - March  4, 2005 (pdf)
by Dorian Sweet




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